THE METAVERSE
DEFINING A GLOBAL FOOD BRAND’S MAIDEN VOYAGE INTO THE METAVERSE.
As part of this brief, my task was to conduct initial research into Roblox activations and general gaming behaviours, their impact on users, and what we could learn from them.
I conducted desk research, then built a user survey designed to provide insights into the habits of gamers, what attracts them to certain franchises, why they play what they play and how long they play for.
As the project progressed, I conducted further face-to-face user research, to help assess the features that the target market would like to find within Roblox. From the research results, the team began ideating, sense checking game mechanics, game modes, and the development of the game world.
This project is set to go live in August 2023.
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